In conversation with Jonel Matthee-Ferreira, CEO of Cogence.
Financial advisers are confronted by intricate challenges and Cogence is offering transformative solutions to navigate this evolving landscape.
Advisers face formidable administrative and research burdens in today’s financial ecosystem, weighing them down. The shifting paradigm demands a departure from traditional sales-centric approaches towards holistic advisory services. It is against this backdrop that Cogence was established, offering collaboration intelligence through strategic partnerships with industry titans such as BlackRock and RisCura.
Jonel explains that their role as a discretionary fund manager is to seamlessly integrate into advisors’ practices to assume the mantle of investment management. By leveraging the expertise of the Cogence executive team, in tandem with cutting-edge technologies, we empower advisors to confidently assure their clients of expertly managed portfolios.
According to her, Cogence is committed to technological innovation, particularly with our transition to paperless client onboarding. This transformative shift not only streamlines operational processes but also underscores our dedication to enhancing client experiences through seamless interactions.
Jonel explains that, because it is never easy for any adviser to move a client from a platform, Cogence offers a diverse array of investment solutions on its platform, from local model portfolios to fund of funds and restorative solutions. They cater to a spectrum of client needs, underpinned by our platform-agnostic approach that ensures accessibility across various platforms.
She said Cogence’s holistic approach encompasses factors beyond traditional investment considerations, leveraging collaborations with Vitality and Aladdin Wealth technologies. “Cogence empowers advisors to factor in client behaviour and health outcomes, thereby delivering personalised recommendations aimed at optimising clients’ retirement experiences.”
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She said that it is very exciting for them at Cogence because not only do they look at supporting the advisor and assisting him with his client’s needs and doing the risk profiling. Advisers used to look at the date at which you think the client will retire and the risk profile, but with Cogence’s additional collaborations with Vitality, and the Aladdin Wealth technologies, they can help in developing a plan where the client can spend more healthy years in retirement. That, according to Jonel is the additional benefit Cogence, as coaches, bring to the advisor. By not only looking at the client’s risk profile a better retirement future is ensured.
Jonel emphasised that Cogence is committed to empowering financial advisors across all levels of expertise and practice sizes. From independent financial advisors with category one licenses to sophisticated wealth managers, they offer tailored solutions to meet diverse needs, thus democratising access to professional investment management.
Jonel extended an invitation to advisors, urging them to embrace the opportunities presented by Cogence’s collaborative model. Through fostering relationships and partnerships grounded in trust and innovation, they endeavour to alleviate the burdens faced by advisors, enabling them to focus wholeheartedly on serving their clients’ best interests.
In essence, by offering collaboration intelligence, technological innovation, and personalised solutions, Cogence aims to redefine the standards of excellence in the financial advice industry.