Sibusiso Mbingo, Chief Information Officer, glu
The financial services landscape is evolving rapidly, with technology rewriting the rules and members demanding solutions that reflect their dynamic lives. Research by Debtbusters reveals that 75% of South Africans experience financial anxiety, affecting their personal and professional well-being. For Advisers, this means there is a growing need to deliver more than traditional advice. Now more than ever customers expect solutions that are not only efficient, but also empowering, alleviating the anxiety associated with financial decision making. It is no longer only about offering products; it is about leveraging innovative digital solutions to provide an engaging and convenient experience.
Enter glu, a new division within PPS, set to launch in the first quarter of 2025. Designed to extend the mutuality-driven benefits of PPS to more South Africans, glu combines a compelling value proposition with innovative technology to provide members with an empowering experience and peace of mind. glu has redefined the role of Financial Advisers, positioning them not just as Advisers, but as trusted financial partners and long-term advocates of collective prosperity.
Redefining experiences with innovation and mutuality
At the heart of glu lies a simple truth: Advisers thrive when their members do. PPS’s mutuality model has always been about shared success, a philosophy that glu intends to spread far and wide. With a core focus on middle-upper income individuals aged 25 – 55 with a minimum household income of R30,000 per month, ideally with a diploma or degree, or a connection to an existing PPS member, glu will provide an opportunity for more people to experience the benefits of mutuality and a digitally enhanced customer experience.
glu’s platform empowers Advisers with the tools they need to streamline administrative tasks, from applications to compliance checks and policy management. glu’s easy-to-use policy administration system, which includes an Agent Portal, will free time for Advisers to focus on what really matters: building meaningful and trust-based relationships with members, helping them navigate their financial journeys with confidence, creating a mutually beneficial eco-system.
We have designed our systems and processes to be engaging and intuitive and will continuously improve or add to functionality as we grow and receive valuable feedback from our partner network and members.
Mutuality meets digital
With the world’s endless distractions always fighting for real estate in our minds, Advisers need the headspace to focus on what they do best: offering tailored advice that builds trust and lasting relationships. glu’s product suite, which includes life insurance, fiduciary services, short-term insurance, and investment solutions, is designed to address members’ needs holistically. This will ensure that their financial goals are met seamlessly and effectively.
Going digital means more time for members, more room for strategic thinking, and less energy spent chasing the clock. It is not just about making life easier; it is about building something bigger together through mutuality.
The future Is mutual
The future of financial services is no longer just about keeping up with digital trends; it is about setting the pace for what’s to come. glu is positioning Advisers as the leaders of this new era – where financial advice is personalised, accessible, and driven by mutual benefit. glu represents a new way of thinking about the relationship between Advisers and members.
In a world increasingly dominated by digital transformation, glu offers Advisers an opportunity to lead with innovation and purpose. The future is not only digital – it is mutuality to more people. And with glu, that future starts now.