RISK MITIGATION: THE NEXT BATTLEFIELD
For decades, we have been pushing the need to move away from selling your ability to sell, I.e. earning a commission on a sale.
The financial planning industry was the first to move into a fee-based environment, with the industry clearly splitting into advisers and sales people. Advisers started moving away from commission about 15 years ago, and it has been a hard road, with most operating on a hybrid, commission and fees basis.
The challenge we face in the short-term space is that charging fees for risk management/mitigation, has largely been the domain of the very big corporate brokers. Smaller, general brokerage staff are mostly focused on administrative services, with very limited risk management, risk surveying skills.
In the future world of risk mitigation services, these latter skills will have to become the focus. How this is done will determine competitiveness in the small to mid brokerage environment.
Read the article by Fanus Coetzee, CEO of Santam Broker Solutions in this edition.
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