Promise Ngobeni, senior client manager in Aon South Africa’s sport, recreation and entertainment division
Essential insurance protection against the financial losses due to non-appearance of your event’s star attraction
Even with the best planning and meticulous organising, events can still face unexpected disruptions beyond anyone’s control. Life happens, and circumstances such as illness, injury, travel delays or emergencies can prevent a star performer or key speaker from showing up – jeopardising the entire event.
For organisers, the absence of a crucial figure can lead to significant financial losses, from ticket refunds to wasted marketing efforts and unmet contractual obligations. Non-appearance insurance serves as a vital safety net, offering financial protection when unforeseen events threaten the success of an event. This coverage ensures that organisers can recover from the impact of a critical no-show and uphold their commitments to attendees and partners. Non-appearance insurance is critical cover in the entertainment and events industry, such as concerts, theatre productions, conventions, sports events, and is an extension to an organiser’s event cancellation Insurance policy.
Discovery Life International World-Class Life Insurance Benefits In Dollars
Get world-leading life insurance that gives your clients access to authentic global cover with our Dollar Life Plan. This policy allows your clients to diversify their risk protection, and can be tailored to suit a range of financial needs and circumstances.
Access our full suite of innovative risk benefits and financial rewards that pay out in US dollars. Limited Offer: Lock in an exchange rate of R14.90/$ for three years when you take out a new Dollar Life Plan for your clients today! Offer ends 30 June 2025.
The Discovery Dollar Life Plan is issued by Discovery Life International, the Guernsey branch of Discovery Life Limited (South Africa), licensed by the Guernsey Financial Services Commission under the Insurance Business (Bailiwick of Guernsey) Law 2002 to conduct long-term insurance business. The Discovery Dollar Life Plan is also subject to the South African Insurance Act of 2017. Discovery Life Limited, registration number 1966/003901/06, is a licensed life insurer, and an authorised financial services and registered credit provider, NCR registration number NCRCP3555. Product rules, terms and conditions apply.
Non-appearance insurance is triggered in the event of cancellations or no-shows of artists, speakers or performers due to unforeseen circumstances. This could take the form of a sudden illness, an accident or any other emergency such as a travel delay, bereavement or injury. The key here being ‘unforseen’ – it won’t cover cancellations or no-shows caused by pre-existing conditions or failure to appear that the insured was aware of prior to purchasing the policy.
There are many factors to consider in the making of a well-rounded insurance programme to protect event organisers from disruptive risks. In terms of non-appearance insurance, factors such as the profile of the person or group that is appearing, the scale of the event, ticket sales and the total amount of financial exposure need to be factored into the planning.
Work with an experienced broker who brings specialist knowledge and understanding of the unique and typically interconnected risks that your business faces in the events and entertainment industry.
By mitigating the financial repercussions of unforeseen circumstances, risk management and events insurance solutions help maintain the integrity and reliability of the events industry, and the reputation and sustainability of your business.