The session included presentations by Wayne Tom, CEO of GhostDraft, Dane Richard, CEO of JMR Software, and Alan Burger, CEO of InfoSlips.
Wayne Tom’s presentation highlighted the need for insurance companies to bring new products to market quickly to stay competitive. He emphasized the changing customer expectations, the influence of the digital revolution, and the challenges faced by insurers internally. Wayne identified seven key levers to improve speed to market, including using advanced analytics for customized products, implementing digital sales channels, offering value-added services, and utilizing data and automation.
He also discussed three critical technologies for enabling speed to market: ecosystem-based policy and claims administration systems, customer journey mapping and experience initiatives, and AI and natural language processing tools.
Digital enablement doesn’t have to wait.
Today’s business communications need to be more than just clear, relevant and actionable. They also need to talk to a new generation of digitally enabled customers.
GhostDraft delivers modern, cloud-based customer communication and digital experience solutions that power insurers to quickly transform communications into engaging experiences.
Dane Richard focused on enhancing client communication for accelerated market success. He emphasized the importance of trust, clear communication, personalization, and proactive communication in building long-lasting client relationships. Dane also highlighted the significance of effective claims handling and clear communication throughout the claims process.
Alan Burger discussed the shift towards customer conversations in the insurance industry. He highlighted the use of technology, such as AI, to engage in meaningful interactions with customers and build trust. Alan emphasized the importance of understanding customers on a human level and the potential of conversational interfaces to transform static documents into dynamic conversations. He also mentioned the preferences of younger generations for digital interactions and the need for omnichannel experiences.
Overall, the presentations emphasized the need for speed to market, effective client communication, and leveraging technology to meet customer expectations and stay competitive in the insurance industry.