By: Juanita Vorster, Business Speaker & Advisor
Business is simple under normal circumstances. Someone has something to sell to those that want to spend money on solving their problems. The challenge in abnormal circumstances is how we approach and execute the basics of business.
How exceptional is the business at what it does?
Businesses these days operate in a world where 100 percent is no longer good enough. Every time and everywhere a business interacts with customers should deliver a 110 percent experience.
Being market average should never lull business leaders into a sense of satisfaction. Each business needs to run its own race and set its own strategy to win in the new game of business … and it needs to do so by using the best suited technology and people available.
How well does the business prospect for customers?
Offering an exceptional experience is however completely useless from a profitable growth point of view if there are no customers to offer the experience to. No business can ever take the risk of expecting customers to find it.
Similarly, no business leader can ever expect the sales function to just fly by the seat of their pants to see what they can get. It is imperative to measure the amount of leads generated every week, how many deals are closed, and set targets to increase this on a regular basis.
How focused is everyone in the business on the triple bottom line?
No strategy, objective, plan – or greater good purpose – can be realised in the long run unless a business generates a profit that can be reinvested in the business. And no amount of profit can absolve any business for harm done to the planet or people affected by the business.
EVERYONE in the business should be focusing on the triple bottom line of people, planet and profit.
Continually increasing operational efficiency combined with a relentless focus on increasing sales – without causing harm to anyone or anything – is really the only way to grow the sustained success of any business.