Hollard
Over the past couple of years, South Africans have faced overwhelming challenges. From the floods in KwaZulu-Natal that destroyed homes to the ongoing socio-economic effects of the COVID-19 pandemic and the rising unemployment rates. It’s no wonder that many South Africans feel hopeless.
While the spirit of ubuntu is still in people’s hearts, the task at hand feels weighty and unmountable. Where do you start making a change? Will your little efforts make things better? Hollard believes in South Africans and wants to inspire and remind everyone that creating change and better futures starts with a little good.
What is Hollard ChangeMaker?
Hollard’s brand purpose is to enable more people to create and secure a better future. Their new campaign, Hollard ChangeMaker, a first-of-its-kind insurance initiative, makes it easy to make real change, create better futures, and even earn back some of your premiums. South Africans now have a platform that encourages active citizenship and empowers them to get involved in uplifting their community. To execute the campaign, Hollard partnered with forgood, a local volunteering platform that matches volunteers to causes that need help.
People can help the elderly, clean up parks, rebuild schools, plant trees, build homes, help sea rescue, feed the homeless and earn back some of their premiums while doing all this good.
How Hollard ChangeMaker Works
Whether you’re a Hollard client, interested in their products, or don’t have a Hollard policy yet, you can become a ChangeMaker. Here are the three different ways you can make big change:
- If you’re not a Hollard client, you can volunteer through our partner forgood and help communities in need.
- If you don’t have a qualifying Hollard Life Insurance Product, visit hollard.co.za/changemaker/advisor, give us your contact details, and one of our advisors will get back to you.
- If you’re a Hollard Life policyholder, sign up on our website to be a Changemaker, pick a cause you’d like to volunteer with on forgood, log and validate your time spent volunteering and get back up to R500 in cash.
Hollard ChangeMaker is the reminder we all need; a little good goes a long way. To start making change today, visit hollard.co.za/changemaker.
“Some brands will tell you a story but, at Hollard, we want our customers to be a part of the story. What we wanted to do with this campaign was to help South Africans become a part of the solution. When counted together, thousands of small acts can catalyse a bigger, better and more beautiful future for our country,”. “Whether you’re a policyholder or not, you can join this campaign and volunteer.” – Joanna Mondon, Head: Group Marketing at Hollard